![]() ![]() ![]() #FILE FOLDER FACTORY CODE#So, why not use them on your postcards? In its simplest form, a QR code can be placed on a postcard to drive people to whatever mobile-friendly experience you’d like to send them to. MobStac expects QR Code usage to double in 2022. According to an analysis by MobStac, use of QR Codes increased 45% between 2020-2021. #FILE FOLDER FACTORY HOW TO#If you had said to me in 2020 that QR codes would have a Renaissance, I never would have believed you-but since the pandemic, EVERYONE now knows how to scan a QR code, and will do so willingly. Idea #2: Tempt them to scan it with their phone. Work with your printer to determine the best way to set up your digital file, and which effects or coatings will work for your postcard, the mailing process, and your budget. However, if USPS self-mailing requirements cramp your style, you can always put your cool, textured postcard into an envelope. ![]() One note on print effects: soft touch coatings in particular can be problematic for the USPS sorting equipment, and you will need to avoid coatings and textures on the barcode/address areas. Don’t forget specialty inks like neon, metallic, and white ink, too. Other finishing effects like foil (cold, hot, or variable digital foil) and embossing/debossing can add a distracting pop of interest to the card as well. Raised clear digital ink on a HP Indigo press by ENPOINTE (Chris Paulis Photography) Varnish/coating effects on postcard campaign by Sappi North America (Chris Paulis Photography) Special print effects is a big category these days with lots of options, so talk to your printer to determine what’s available for your postcard project. Special print effects, including varnishes and coatings in different finishes (gloss, satin, dull, matte), UV coatings in different textures (grit, soft touch, glitter, high gloss, etc.), specialty laminating films, and raised clear digital ink create texture and visual contrast in exciting ways. This can be done inexpensively whether you’re printing short run digital, or longer run offset or inkjet printing. One of the smartest things you can do with print marketing is to leverage its tangibility. Idea #1: Use special print effects to catch their attention. Today’s technologies have made it easier and less expensive to do some very exciting things with these notoriously simple mailers, and I’ve got 5 great ideas to enhance your upcoming postcard campaigns, so let’s get started. Postcards are simple, effective, and inexpensive to produce-they can also be sensory, high-tech, and engaging, too. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |